Written by: Sarah Chase
Danielle Peters is just one of many young black teens who found a passion for helping teens grow their business. She is the host of “The Girlaholic Podcast'' and has featured influencers such as Julie Johnson and the owners of the COVIDteenproject, Sarah Shapiro and Skye Loventhal!
Peters says that she has always had a passion for entrepreneurship. She witnessed many teens start their own business and she knew that that was something she wanted to do.
“I was always fond of teen entrepreneurship and I loved it whenever someone my age would start a business because it motivated me to work on my business too,” Peters said. “I also know how hard it is for someone to take you seriously when you are young, so I decided to use the knowledge I have to help passionate young teens achieve their dreams too.”
Peters started her podcast for listeners to connect and learn about her. She wanted to create something to share herself and who she is while also expanding on helping other teens build their businesses. That is what created “The Girlaholic Podcast”.
“I created my podcast as another outlet for people to get to know me as Danielle Peters and talk about my life experiences as a young black woman. Also to inspire, encourage and uplift women,” Peters said.
Peters expressed how she wanted to go into criminal justice, but she does also still plan on continuing her business while being in the criminal justice field.
“I would love to have an office in New York, D.C., Los Angeles, Miami and more. I would also not be the one doing one on one calls with people,” Peters said. “I will hopefully have a team of women to help me with consulting.
Peters consulting business offers a wide variety of assistance on many platforms. Peters wants to make sure that her clients' work looks the best it can be.
“My business offers website revamps, personal brand, Instagram revamps, YouTube, personal stylist, online business, blog, podcasts and social media platforms,” Peters said. “I also allow clients to request other services, if what they are looking for is not there.”
With all of the services offered, she helps her clients by starting with a free 15 minute call.
“I know how hard it is to earn profit as a first time business owner, so spending money is not ideal if not necessary,” Peters said. “The free call helps clients stay on track and look at what they need to focus on and improve whatever it may be.”
Peters has many dreams for her brand that she will be working to accomplish. She has aspirations of refining her brands and platforms she is on and she also plans on taking on New York after High School.
“I have different branches that I hope to grow,” Peters said. “I am thinking of a 10-year plan after I turn 18. I want to improve my YouTube channel, podcast, consulting business, magazine company, etcetera. I plan to go to college in NYC for four or more years and then stay in the city post-grad or move to NYC post-grad and grow my business. NYC, in my opinion, is a great social network place if you want to get your brand out there.
Peters realizes that African American girls and women have always faced adversity in America and she plans on changing the stereotypes and the way African American women are viewed. Peters plans on starting a nonprofit organization that assists young black women in the U.S. become “overachievers and successful in life.
“I want to start it because, in society, we are seen as unworthy or disgusting, like ‘leftovers,’” Peters said. “We are seen as the single moms living in the hood because we can not afford better places to live in and to provide for our children and I want to change that stereotype by helping young black women pay for college, support for their family, get access to materials they need to succeed and so much more.”
Peters being a African American woman with her own business, she knows the importance of more African American Women being their own boss. She believes it shows much more about black women than what people may believe of them.
“It shows that we, as black women, are capable of so much more than what we are made out to be. It also shows the younger generation that women like them [are] making money and [are] CEO’s.
Staying motivated when starting a business is something that many beginning business owners face. It can be difficult and hard to keep going if one’s business is not growing as desired or engagement is not that high. Peters, however, gets motivated by seeing how far she has come, the growth she gets and how far she knows she will go.
“It is hard to stay motivated at most, especially during this time of quarantine. However, on most days, when I wake up to emails, DMs, or notifications that I got a new follower make me motivated,” Peters said. “Seeing my growth is a reminder for me to keep on growing because if I stop, the growth and emails will stop as well which I would not like. Also watching motivational YouTube videos, seeing other girls motivated in whatever they do, a clean room, and when spaces open up, the library, coffee shops, co-working spaces and the park.”
During quarantine, many teens and adults are popping out with new businesses and passions. Peters says that when you start do not stop.
“Go for it,” Peters said. Do not let anyone or anything stop you from achieving that goal because once you succeed, you would have proved them wrong.”